Reflections from the “Back of the Bus” -- Redbox Loyalty, & The Power of an Apology (revisited)

Sorry for the brief hiatus of this column. I heard from both of the people that read my piece and they were a little miffed as to why it was missing the last couple of weeks. So I blame kids, swimming, soccer, moving, and other ancillary issues. I promise not to let the two of you down going forward. The behavioral and loyalty brilliance of Redbox! The irrational attachment! As we all know true loyalty is about creating a behavior and since most of us also know that most (if not all....

Recent Content