As an eCommerce merchant, you can’t wait for the holiday season.
November and December are two of the most popular shopping months in the US, where 23% of yearly sales happen over the holidays. It all begins with Thanksgiving, when consumers take off work to celebrate with their families and retailers offer major online promotions and discounts. In 2018, on Thanksgiving day alone, online spending reached $3.7 billion dollars, up 28% from the year before.
But....