Boston Retail Partners recently released its 2015 CRM/Unified Commerce Survey. The survey of reinforces several trends in the market focused on customer data, engagement and loyalty. As the survey states:
>>100% of the retailers plan to utilize analytics/dashboard to understand shopping behaviors within two years.
>>87% of retailers plan to use gamification to engage the customer within five years.
>>46% of retailers indicate that a structured loyalty program is a top....