Programmatic advertising is growing rapidly around the world, and particularly in the UK. A forecast from Socintel360 indicates the UK programmatic ad market will be the third largest in the world based on the countries it tracked. When it comes to programmatic video, the IAB Europe predicts growth at an 82 percent compound annual growth rate (CAGR) across Europe from 2012 to 2018.
In order to fully reap the benefits of data-driven programmatic targeting, we must first overcome several....