Personalization Drill Down: Offering Wellness Requires Balancing Brand Trust & Privacy

  1. 80 views

Health, fitness, mindfulness and wellness have taken center stage during a global pandemic. Brands across all industries have had to address the table stakes issues for how they are keeping the buying experience safe – from digital orders to contactless payments to curbside pick-up or digital content delivery instead of in person. To differentiate, brands need to engage customers between transactions, provide a stronger emotional appeal, and integrate other forms of wellness into the....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing