The slogan used to be “there’s an app for that.” But for the banking and financial services industry, it’s not so much an overused expression as it is a statement that raises a fundamental question. Is there a mobile banking app out there that can genuinely engage customers, increase conversions, reduce costs and simply be fun to use, mimicking the types of app experiences found in other industries? At least one app, Mint, is trying to address these capabilities....

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