Part 2 - So, How Do You Design a Customer Value Management Program?

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? There are a number of other characteristics worth considering when comparing concept types including: Reach% What percent of your audience can participate? Program design plays a large role here. We have had to build programs that cover app, web and even SMS in order to ensure the....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing