“On the first day of loyalty marketing nirvana, my loyalty marketing mentor gave to me…” It’s not a partridge in a pear tree. What does one do with a partridge in a pear tree, anyway? Partridges, pear trees, partridge families, Danny Bonaduce—let’s forget all of that. The first day of loyalty marketing nirvana is all about organizing and committing stakeholders. Why is this important? Buy-in and support from all stakeholders is critical for....

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