October 10th To Be Designated As “Reward Points Day”

American consumers leave millions of unused points on the table every year, meaning some households are losing out on hundreds of dollars in value. That’s not surprising, as according to a 2017 Maritz market study, 73% of loyalty program members identify themselves as “point savers” rather than “point spenders”. But that habit makes it easy to leave points behind, especially when considering the average US household is a member of nearly 30 different rewards....

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