There they go again. Amazon has now kicked your marketing plan square in the teeth. Remember today. It was the day that you went from “I am not sure whether referrals work for my company” to “How soon can we launch?”. It is the day Amazon went public with their massive push into referrals. You will have a refer-a-friend program. The only question will be how deep you are going to go. But you will. Because even a casual referral turns a customer into an....

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