What did you get for your birthday? Before you answer, I’m not asking about what you received from your Mom, your kids, or your spouse. I’m wondering what landed in your email inbox. Mine was full of birthday wishes from a variety of sources. I’d like to say that I received cheerful relevant messages and free gifts from my “favorite” brands, collectively indicating the power of Big Data coming into full bloom. What I received in reality was a potpourri of....

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