As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.
As brands and customers have evolved their strategies, one thing still rings true: Email is the most influential and impactful marketing channel, with $45 ROI for every dollar spent....