The way we shop has changed over the years. Take a moment and think about the process you’d go through when buying a new car, booking a hotel room or purchasing a new computer – and perhaps doing all three at once. Where do you start and what sources came to mind? If you “played along,” then I’m sure a variety of sources came to mind to help you make the best purchase decision in each scenario.
More than a decade ago, we began to experience a monumental shift from a primarily “bricks and....