Marketing and loyalty in the era of big data

  1. Data Analytics
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On advantage of being a marketer at SAS right now is that we have a roughly 35-year head start on our competitors in terms of helping organizations manage big data. And because much of big data is driven by customer data, marketing is ground zero for big data in most organizations. According to the smart folks at IDC, organizations and IT leaders need to focus on the ever-increasing volume, variety and velocity of information that forms big data. There are lots of reasons for....

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