Every year brings new evolution as marketers and data sifters work to refine the formulas that will give brands the best solutions for exposure, engagement and conversion. And this year is no exception.
As we head into 2015, insights remain top of mind, but the way those insights are gleaned and the types of insights brands now seek is changing radically.
As noted by Oscar Williams in The Guardian, “Branding, advertising, PR, demand generation – all will begin to dissolve....