You never know when (and where) a valuable marketing lesson will take place. For me, as a frequent flyer, my inspiration for this post occurred on two separate occasions above 10,000 feet. Hopefully it provides you with food for thought the next time your marketing efforts (or flying experience) are up for discussion.
Marketing Lesson #1: The Value of Paper-Based Communications
Recently, I was one of the first to board what we were warned would be a completely full Southwest flight. I....