Marketing Face-off: Social Media Groups vs. Online Brand Communities

Although online brand communities are rapidly growing in popularity, we know there’s a burning question many of you still need answered. “How is an online brand community any different from a Facebook group? Do I need one if I’ve already got a large following on social media?” We know your brand has spent time and put in the work to establish a large presence throughout several different social media platforms. This makes sense, considering the power....

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