Make the Move from Transaction-Based to Engagement-Based Loyalty Programs

When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer loyalty. When a program is focused on building relationships (relational loyalty programs) it is important that they reward the customers for their engagement and behaviors outside of the buying cycle. Brands who make their program engagement based are more likely to have a successful and long-lasting program.    The first step....

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