The beginning of a new year is the time when we think about trends in the market and try to predict where business is headed for the coming year. Loyalty marketing shows no sign of slowing down as we constantly see new programs launched across many industries and at all levels of business. In quick serve restaurant, there is no hotter concept than frozen yogurt stores. As we navigated our holiday shopping, it seemed there was a new frozen yogurt shop on every corner. When we recently....

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