Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped from 46% in 2010 to 44% in 2012. So where’s the disconnect? As explained in our recent white paper, Turning Guests Into Loyalists, loyalty programs today all seem the same....

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