Editor’s Note: It’s not Throwback Thursday, it’s just the second part of the introduction of the Loyalty Asterisk™, originally published among the first posts of LoyaltyTruth.com. To connect the past with the present, we’ll have a fresh take on the Loyalty Asterisk™ next week, illustrating why it is still an important consideration in planning your own customer strategy today. It seems that over the relatively short 26 year....

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