Would you associate loyalty marketing with Halloween? You will when you finish reading this. When we were kids we headed each October to the local farms to find the perfect pumpkin for Halloween. The biggest constraint was the size of the pumpkin…it was a rule that we had to be able to carry our choice to the car. We were a highly motivated bunch, but in the end the size of our pumpkin was always a little less than we would have liked. There was always next year. The Weight of....

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