Loyalty Limelight Vail Resorts’ Smart Passes Peak Engagement

The initiative: Vail Resorts’ RFID Passes In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and multi-day ski passes, which are issued at Vail’s five resorts, are automatically picked up by special readers at the platform, allowing skiers to more quickly board the lift. In recent years, Vail Resorts expanded its RFID capabilities to be more interactive and engaging....

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