As I exited the elevator toward the lobby of the Hyatt Regency Grand Cypress in Orlando, Florida Wednesday evening, the entire N.C. State basketball team was walking in, proudly carrying pizzas for their dinner. March Madness had, quite literally, entered the building, yet the memories of a highly successful Loyalty Expo were inescapable.
From conversations I had with attendees and ones I overheard as I traversed the conference for three days, the positive feedback was genuine and people....