This is the beginning of our blog series on loyalty for SMBs. We spend a tremendous amount of time with owners of small to medium sized businesses – restaurants, pharmacies, retailers – discussing how to build loyalty. One of their most basic challenges, hard as it may be to believe, is still just moving beyond the punch card. Think about the number of businesses that keep track of customer relationships on a piece paper. If you’re like me, you have 2-4 punch cards in....

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