Rajat didn’t want to jinx it. When he received word that his hot new book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, was headed to the New York Times Best Seller List, he wanted to see it in print before anyone breathed a word of it.  Around here at Bunchball World Headquarters, we’ll remember those 24 hours as The Longest Day. Well, it’s official....

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