Looking for the Next Cool Marketing Tool in Your Arsenal? Pace Yourself

In recent years, marketers have been on a blistering pace in search of the next cool digital marketing tools.  Whether they be in social media marketing, digital ad management, community marketing, or mobile marketing, there are certainly a myriad great vendors with compelling solutions -- driven by the ever-challenging need to find better ways to connect and engage with today’s customers. As marketers, its part of our DNA to try new approaches, experiment, and innovate. However....

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