My colleague Polly Traylor and I have been going to experts inside and outside of SAP to ask the question: How much adaptation in your products and services is needed for global markets, in particular, emerging markets? More than Likes and Dislikes People in the west know instinctively that the shelves of a grocery store in Italy are unlikely to carry the same items as one in France. Yet why, asks Babak Hafezi, do they not apply the same instincts to the emerging world? Companies fail....

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