Leveraging Experiences, Not Just Rewards, to Build a Better Loyalty Program

When you consider the current state of customer engagement and loyalty and where it’s headed, it appears that retaining customers is only going to become more difficult. Why? For one thing, instant access to more information means that consumers have more choices than ever.   R.I.P, loyalty?   Loyalty is going to have to be far less transaction-driven, less about offers. It has to come from experience and engagement. That's why talking about customer engagement rather....

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