Kohl’s Department Stores launched its Yes2You Rewards program on October 6th. Having run a successful pilot over the past two years, where it enrolled more than 10 million members, Kohl’s has taken the bold step to roll out the program nationwide. Calling Yes2You a “customer focused” program, Kohl’s says it is aimed at creating a personalized and valuable shopping experience across all channels. Kohl’s is giving consumers the ability to earn....

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