Keeping Fraud Out of the Loyalty Equation

Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty through loyalty programs, which boast a long record of helping companies of all kinds achieve growth and revenue goals. In brief: A loyalty program builds brand engagement and customer loyalty through benefits provided to program members; it also increases company revenue. Loyalty programs are popular, even expected by today’s consumers. In fact, Pymnts.com....

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