Starting with Sitka
In 2005, Jason Hairston had just sold his business. After just a few short years, the company – named for the Alaskan town of Sitka – caught the attention of W.L. Gore & Associates, otherwise known as the inventors of Gore-Tex. The secret to this whirlwind success story? Focus on a niche, and do it really well.
From the start, Hairston and his business partner Jonathan Hart knew their customer: expedition style hunters. This uber extreme set of....