Is Your Marketing CRM Ready for Big Data?

Big Data is transforming operations across the spectrum of industries and functions, including logistics, manufacturing, accounting, and even legal services.  One key area often identified is marketing, specifically data-driven marketing.  By tracking and analyzing customer interactions, the theory goes, a marketer can provide a higher level of relevance in marketing, including social media, email, real-time messaging, and mobile apps.  While Big Data is described in many ways....

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