Call it what you will: a freak occurrence, a delightful surprise, fortuitous happenstance or just good luck, but when a valuable influencer picks up and shares your content on their own, with no encouragement or direct contact, it’s a win. It’s a major win, so congratulate yourself. But don’t make the mistake of assuming it will immediately happen again.
It’s always the underlying goal to have blog posts, infographics and case studies that immediately grab the....