Here's what usually happens: You attend a conference and decide to live blog a session or two. You might even pre-draft or pre-research a small portion of the post to include the names of the speakers and some background information about them. Typically, you start the post like this:
I am at such-and-such conference attending a presentation by so-and-so about this interesting topic.
And just like that, you've already lost most your readers. That first sentence? It's....