People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed. While paper coupons are in decline, online and mobile coupons are growing more and more popular by the day. That should come as no surprise when you consider the ubiquity and convenience of smartphones, but there are other factors that make mobile coupons a solid choice for retailers and consumers.
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