How to Reactivate the Last Guest

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Restaurant chains strive to drive loyalty and retention in the hopes of turning one-time customers into repeat guests. This is something restaurants know they need to do -- it’s how to do it that poses a problem. Based on hundreds of conversations with restaurant brands, there are a few common challenges we’ve heard repeatedly. These are the roadblocks preventing chains from providing the type of experience that their guests long for and is required in order to stand....

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