How to Price a Premium Loyalty Program for Your Customers

Seventy-six percent of consumers would pay to join a premium loyalty program, according to our 2021 Premium Loyalty Data Study. That’s because a premium loyalty program offers benefits that extend beyond traditional points. These benefits can take many forms, including convenience perks such as: VIP access, free shipping and returns, product samples, and members-only events. Consumers want an enhanced customer experience that a premium loyalty program brings. While....

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Membership and Pricing