How to Leverage Data to Create Compelling Customer Experiences

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Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that personalization influences their shopping decisions. Furthermore, according to a Forrester Research, Inc. study, 77% of the consumers surveyed stated that they havechosen, recommended, or paid more for a brand that....

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