How to Design Your Mobile App for Referral (Part 1)

Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of the time using Google, and they’d click whatever ads the search algorithm spat to the top. Along with banner ads, these were the dominant forms of advertising on the internet. They weren’t as interruptive as television ads, but banner ads were a nuisance that we quickly became blind to—over 1/4 of US internet users....

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