How to Build the Best Email Marketing Strategy with Your CRM

Have you ever received an email from a brand you like to do business with, but they’re promoting a product that you have no interest in? If you have, the brand is relying on a traditional method of email marketing that focuses on casting a wide net with generic mailings to a long list of recipients. And what are those recipients likely to do? Either unsubscribe or mark the email as spam, which not only loses the company a customer but also damages their reputation with the email....

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