How the Subscription Model has Paved the Way for Premium Loyalty

The subscription model is booming. For some companies, their entire business model relies on subscription. And for many legacy companies, subscription has proved very impactful as well. Industries like cable, grocery, music, radio, and even newspapers have felt this impact of subscription services in positive ways. Loyalty isn’t in its own bubble, either. In the subscription economy, retailers need to rethink their loyalty programs as well. And that’s where premium....

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