No. 3: Be Proactive About The Initial Experience
In order to jump-start user adoption, enterprise social systems should use the full power of the information available in the company. Beyond the social relations created directly by the employees themselves, organizations have information in internal systems that can be used to make intelligent recommendations. For example, based on employees’ roles and place in the corporate hierarchy, people could be automatically enrolled in particular groups with recommendations on people to follow, documents to read, and training courses to take. Over time, the system should learn from usage, continually proposing new and refined recommendations.
No. 4: Make It Pervasive And Easily Accessible
Organizations today have a huge variety of different enterprise systems. Integrating enterprise social platform with business workflows also means integrating it with different on-demand and on-premise systems inside and outside the organization, as well as through mobile devices.
Transformational Business Opportunities
Forrester Research’s Nigel Fenwick believes that there is a big opportunity:
“The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies… moving beyond linear, process-driven organizations to create new, dynamic, networked businesses that focus on customer value. These social businesses change the competition and set new standards for how companies, governments, and nonprofits deliver value.”
The world is changing, and businesses must change with it. By following these four principles, organizations have a greater chance of successfully embedding social technologies into the workplace, allowing them to take advantage of new business workflows and opportunities.
[I am an Innovation Evangelist for SAP. A version of this post originally appeared in the SAP Business Trends Blog]
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Research shows that enterprise social software has worked – because it hasn’t been enough about work.
Facebook and other social networks are helping foster large, vibrant communities of consumers around the world. Companies are hoping to emulate that success within the organization to help employees work together more effectively. The result is a fast-growing market for collaborative software, with 52 percent of organizations investing in enterprise social last year....