How Retailers Should Look at Prime Day

While no documented sales figures exist, analysts estimated that during last year’s Prime Day shoppers spent $4.2 billion. Amazon’s fifth annual Prime Day will start at midnight PT / 3 a.m. ET on July 15. After last year’s 36-hour event, this year’s Prime Day will run for 48 hours. This two-day shopping frenzy targets members of Amazon’s highly successful Prime premium loyalty program. On Prime Day, which is the summer version of Black Friday....

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