How Relevance is Changing the Marketer’s Role

As marketer’s accountability to their business organization continues to broaden with the evolution of  marketing / sales unification (think smarketing), their understanding of the customer journey needs to keep up the pace. While the journey has been customer-centric for some time, we now have to be executing in-the-moment marketing, knowing our customers well enough to deliver experiences that meet their needs and interests in real time. The revenue opportunities can be great....

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