How Dynamic Segmentation Can Improve Your Loyalty Program

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are constantly adding and subtracting members based on criteria. Our SVP of Strategy and Design Chris Galloway recently hosted a webinar with Loyalty360 called Level Up Your Loyalty Efforts with Dynamic Segmentation and KPIs, where he explains why it's crucial to understand what....

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