Think about the way you watch TV. Who wants to wait a week for a new episode to come out?
Now, instead of having to wait for episodes to come out, you can binge watch most shows by streaming them instantly.
Instant gratification isn’t just a media phenomenon – technology has caused this across all industries.
Tweeting, streaming entertainment, ordering coffee and having it ready when you arrive – We all expect things instantly now. This applies to loyalty programs....