According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!
On a similar note, online video research is on the rise among auto shoppers. According to the same Google survey, over half of auto shoppers watch 30 minutes or more of....