In a three-minute video, see why AARP’s Rewards for Good loyalty program won a Gold Award at the Loyalty360 Awards. Nataki Edwards, Vice-President of Digital Strategy & Operations of AARP is meeting her metrics by creatively using a loyalty program to drive online engagement with members. “Because of Rewards for Good, two million more members are using at least one of the tools that qualify for points,” says Edwards. “This represents a 100% increase in the first....

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