Hospitality Loyalty Program Strategies in the Post-COVID World

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The White Elephant We are referring to the (erstwhile) frequent traveler’s elite status in glitzy hotel chains worldwide. If you have been a busy business traveler or a globe trotter, you will agree to this. COVID-19 made your top-tier memberships with hotel brands practically useless overnight! You may still have those points in your account, but the truth is, they are expensive to maintain and difficult to dispose of – now more than ever. That’s because post-COVID, the....

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